Privacy Policy

Privacy Policy

Smart Filtration Solutions

Smart Filtration Solutions (referred as “we” or “us” in this Privacy Policy) is committed to protecting your privacy in respect of Personal Data that you share with us.


We take our responsibilities under the Personal Data Protection Act (“the Act”) seriously. We also recognize the importance of the Personal Data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your Personal Data.


This Privacy Policy will apply to all Personal Data that is collected, used, disclosed, processed, and retained by us, including Personal Data that we collect online through or in connection with this website [] (this “Website”) and data we collect offline such as through customer service call centres, at in-person events, and through postal mail.

In this policy, “Personal Data” means any data about an individual who can be identified from that data, or from that data in combination with other information to which the organization may have access and includes the meaning otherwise as defined in the Act as amended from time to time.
If you, at any time, have any queries on this policy or any other queries in relation to how we may manage, protect and/or process your Personal Data, please do not hesitate to contact our Data Protection Officer (the “DPO”) at the contact details below.

Where you use a particular software or service, there may be additional terms and conditions which apply to the processing of your Personal Data, so it is important that you read the applicable terms and conditions for each service that you use. In the event and to the extent only of any conflict or inconsistency between such additional terms and conditions and this Privacy Policy, the terms and conditions for a particular service will prevail over this Privacy Policy.

Information we collect

We may collect and process Personal Data about you such as:
• Personal and business contact information, such as name, mailing address, phone number, and e-mail address that you provide through filling out forms or submit on this Website, our service centres, and customer surveys
• Unique information such as user IDs and passwords
• Internet Protocol address of the computer you are using
• Details of products and services which you purchase from us or which you have inquired about, such as model, serial number, and dealer name
• Details of your visits to our Website, the activities you engage in when using the services made available via the Website and the resources that you access on or via the Website.
• Personal background information reasonably required for recruitment and administration of employees


We are dedicated to protect the quality and integrity of your Personal Data. For this we have adopted industry-standard security technologies, procedures and organizational measures, to protect your data from unauthorized access, use or disclosure.

We also encourage you to take precautions to protect your Personal Data from security breach. For example, where we have given you, or where you have chosen, a password to access certain parts of the Website or your registered user account, you should not share this password with others.

How we use your information

We may use information held about you for the following purposes:
• To process, manage and administer your account for Smart-IIoT membership and other services including online services
• To communicate with you about Smart Filtration products, services, and promotional offers that may be of interest to you, upon your consent
• To administer your participation in contests, promotions, and surveys
• To process and respond to your requests, questions and complaints
• To consider you for employment if you submit a job application, and to administer our employees
• To analyse and utilize information on your online interactions with us (e.g. IP address) to customize the Website content in the most suitable manner for you
• To conduct research, analysis and development activities (including, but not limited to data analytics, surveys and/or profiling) to improve our Website and services
• To store, host and/or back up (whether for disaster recovery or otherwise) your Personal Data, whether within or outside UAE
• To responding to legal process, pursuing legal rights and remedies, defending litigation and managing any complaints or claims
• To respond to requests for information from public and governmental/regulatory authorities, statutory boards, related companies and for audit, compliance, investigation and inspection purposes
• To comply with any applicable law, regulation, legal process or government request.

Disclosure of your information

Your Personal Data may be used, disclosed, maintained, accessed, processed and/or transferred to the following third parties, whether sited in UAE or outside of UAE, for the purposes set out above:

• Our headquarters, subsidiaries and group companies.
• Third party service providers which require the processing of your data, for example, third party service providers which have been engaged by us to: (i) to provide and maintain any IT equipment used to store and access your Personal Data; (ii) to host and maintain this Website; or (iii) otherwise in connection with the provision of certain services provided to you on or via this Website.
• Our auditors and legal advisors.
• Public and governmental / regulatory authorities, statutory boards, industry associations.
• Courts and other alternative dispute forums.

Any third party in connection with (i) the sale of any of our business or assets, in which case we may disclose your Personal Data to the prospective buyer of such business or assets; or (ii) the acquisition of us or substantially all of our assets by a third party, in which case Personal Data held by us about you and our other customers will be one of the transferred assets.

When it is necessary, we will enter or enter into contractual undertakings to ensure that the Personal Data which we collect from you and transfer to our service providers (whether or not located in UAE) is adequately protected to a standard comparable to the protection under the Act.

We will take reasonable steps to ensure that the third parties maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of your Personal Data.

In certain circumstances we may provide third parties (whether or not located in UAE) with aggregate information about this Website’s users. This may include information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is anonymised statistical data about our users’ browsing actions and patterns, and does not identify any individual.

We will not use or disclose your information for any other purposes without your consent, unless we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, or to protect the rights, property, or safety of any person (including for example for the purposes of fraud detection and prevention).
Please rest assured that we never sell or rent your Personal Data.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

• Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Updating your information

Where you submit Personal Data to us, you should try to ensure such information is accurate, and let us know if such information changes so that we are not holding any inaccurate information about you. If you have registered an account for the Website, you can review and update your Personal Data yourself at any time by logging in to your account.

Your rights

Your may withdraw your consent for us to collect, use, disclose, process and/or retain your Personal Data for some or all of the purposes listed in this Privacy Policy.

We will inform you (when collecting your data) and obtain your consent if we intend to use your Personal Data for purposes other than what we have informed you. You may withdraw your consent at a later date by contacting us by using the contact details provided below.

You may request us to provide you with a copy of the Personal Data we have about you and/or correct the Personal Data currently in our possession by writing to the Data Protection Officer using the contact details provided below. Please note that we may charge you a reasonable fee for the handling and processing of your requests to access your Personal Data.

Changes to this Privacy Policy

We reserve the right to amend the terms of this Privacy Policy at our discretion. Any changes we may make to our Privacy Policy or privacy statement will be posted on this page. A written hard copy will also be available upon request to the address below.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email:
• By visiting this page on our website:
• By phone number: 043201744, outside UAE +97143201744
• By mail: Smart Filtration Solutions P.O.Box 430479 Dubai, UAE